Tourism Communication Strategies for Promoting Cultural Heritage in Sumenep: Analyzing Stakeholder Roles and Engagement
(1) Dr. Soetomo University, Surabaya
(2) Dr. Soetomo University, Surabaya
(3) Dr. Soetomo University, Surabaya
(4) Regional Research and Innovation Agency in East Java Indonesia
(5) Syekh Yusuf Islamic University, Tangerang
(*) Corresponding Author
Abstract
This research investigates the tourism communication strategies used to promote Sumenep’s cultural heritage, focusing on the roles and engagement of key stakeholders such as local government, tourism operators, community leaders, and cultural institutions. The study, using a qualitative approach and thematic analysis via NVIVO software, examines how communication is structured and coordinated among these groups to enhance tourism. The findings highlight that successful tourism communication relies on strong collaboration between local authorities and community leaders, with cultural events and heritage preservation playing a central role. The research concludes by recommending improved communication strategies through stakeholder alignment and the inclusion of local cultural narratives for better tourism development in the region.
Keywords
Full Text:
PDFReferences
Al-Khaled, A. A. S. (2023). Operational Framework for Rural Tourism Destination Management and Marketing Organizations. Business and Management Annual Volume 2023, 1-18. https://doi.org/10.5772/intechopen.113336.
Andari, R. (2023). Local Wisdom Value: Promoting and Branding Tourism Village. Proceedings of the 4th Annual Civic Education Conference (ACEC 2022), 505–513. https://doi.org/10.2991/978-2-38476-096-1_56.
Arnott, M. (2021). The Tourist Gaze and the ‘Medieval’ Landscape. Bloomsbury Academic.
Buhalis, D., & Inversini, A. (2014). Tourism Branding, Identity, Reputation Co-Creation, and Word-of-Mouth in the Age of Social Media. Tourism Management, Marketing, and Development, 1, 15–40. https://doi.org/10.1057/9781137354358_2.
Cholil, A., Handaka, T., Noer, H. B. (2023). Heritage Tourism Branding Strategy (Comparative Study of Heritage Tourism Branding Strategies in Madura, Indonesia and Malaysia). Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022), 969–975. https://doi.org/10.2991/978-2-38476-118-0_111.
Dalkin, S., Forster, N., Hodgson, P., Lhussier, M., & Carr, S. M. (2021). Using Computer Assisted Qualitative Data Analysis Software (CAQDAS; NVivo) to Assist in the Complex Process of Realist Theory Generation, Refinement and Testing. International Journal of Social Research Methodology, 24(1), 123–134. https://doi.org/10.1080/13645579.2020.1803528.
Daxböck, J., Dulbecco, M. L., Kursite, S., Rus, A. D., Yu, C., & Egger, R. (2021). The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis. Information and Communication Technologies in Tourism, 244–255. https://doi.org/10.1007/978-3-030-65785-7_22.
Fafurida, Atika, L. N., Oktavilia, S., & Putri, P. I. (2023). Rural Tourism Recovery Strategy for Strengthening the Village Economy. Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022), 848–857. https://doi.org/10.2991/978-2-494069-35-0_103.
Freeman, R. E., Harrison, J. S., Wicks, A. C., Parmar, B. L., & de Colle, S. (2010). Stakeholder Theory: The State of the Art. Cambridge University Press.
Gordin, V., & Trabskaya, J. (2016). Tourism Management, Mar-keting, and Development. Springer Nature. https://doi.org/10.1057/9781137401854
Khan, M. M. H., & Huda, M. N. (2023). The Role of Museums and Communities in Sustainable Heritage Site Management in Bangladesh: The Case Study of Mahasthangarh. IntechOpen Limited. https://doi.org/10.5772/intechopen.109527.
Kim, E., Park, J. E., Kim, J., & Koo, C. (2021). Information Characteristics on Instagram and Viewer Behavior. Springer.
Labadi, S. (2024). World Heritage for Sustainable Development in Africa. Routledge.
Marchi, V., Apicerni, V., & Marasco, A. (2021). Assessing Online Sustainability Communication of Italian Cultural Destinations – A Web Content Mining Approach. Springer.
Muro, R. S., Romero, E. J. R., & Granados, C. S. de T. (2022). Methodological Design and Application of NVIVO for a Perceptual Analysis of Green Infrastructure in the Periphery of Madrid. Springer.
Nkwanyana, S. (2023). Perspective Chapter: Igniting Cultural Heritage Tourism as Potential to Benefit Rural Communities in the Zululand District, KwaZulu-Natal, South Africa. IntechOpen Limited.
Olsen, J., Ðенашева, Ðœ., Wigger, K. A., Pashkevich, A., Bickford, S., & Maksimova, T. G. (2020). Marine Tourism Development in the Arkhangelsk Region, Russian Arctic: Stakeholder’s Perspectives. Springer.
Osborne, N., & Grant-Smith, D. (2021). In-Depth Interviewing. Springer.
Paddison, B. (2024). Tourism Policy, Spatial Justice and COVID-19: Lessons From a Tourist-Historic City. Routledge.
Pappa, D., & Makropoulos, C. (2022). Novel Ways of Discovering, Capturing and Experiencing Cultural Heritage: A Review of Current State-of-the-Art, Challenges and Future Directions. IntechOpen Limited.
Rachmawati, A. (2023). Community Based Tourism Approach Implements One Stop Services Tourism in the Development of Watuhadang Tourism Village, Umalulu District, East Sumba Regency. Proceedings of the International Conference on Business, Accounting, Banking, and Economics (ICBABE 2022), 56–66. https://doi.org/10.2991/978-94-6463-154-8_8.
Rianissaputri, R., & Puspaningtyas, A. (2023). Strategi Pengembangan Pantai Pelang Sebagai Upaya Revitalisasi Destinasi Pariwisata di Kabupaten Trenggalek. Cakrawala, 17(2), 185–194. https://doi.org/10.32781/cakrawala.v17i2.543.
Shehade, M., & Stylianou-Lambert, T. (2020). Revisiting Authenticity in the Age of the Digital Transformation of Cultural Tourism. Springer.
Sholik, M. I., Mar’ah, I. K., Satwari, T., Mufa’idah, K., & Mas, ud, N. L. (2015). Analisis Community Based Tourism dalam Mengukur Standar Kelayakan Pariwisata (Studi pada Kayangan Api Desa Sendangharjo Kecamatan Ngasem Kabupaten Bojonegoro). Cakrawala, 9(2), 137–147.
Soetriono, S., Soejono, D., Zahrosa, D. B., & Maharani, A. D. (2019). Model Pengembangan Industri Kreatif di Wilayah Pesisir Pantai Kabupaten Sumenep S. Cakrawala, 13, 66–80.
Timothy, D. J. (2024). Heritage and Desti-nation Conscience: Empowering Communities and Enhancing Tourism Experiences. Emerald.
Ukpabi, D. C., & Karjaluoto, H. (2017). Influence of Social Media on Corporate Heritage Tourism Brand. Springer.
Villa, Ž. K., & Šulc, I. (2021). Cultural Heritage, Tourism and the UN Sustainable Development Goals: The Case of Croatia. Springer.
Wilhelmy, A., Hertel, G., & Köhler, T. (2022). Qualitative Methods for Studying Age and Work I. Routledge.
DOI: https://doi.org/10.32781/cakrawala.v18i2.724
Article Metrics
Abstract view : 94 timesPDF - 21 times
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Siska Armawati Sufa, Slamet Riyadi, Agustiawan Djoko Baruno, Priyambodo Priyambodo, Garry Brumadyadisty
This work is licensed under a Creative Commons Attribution 4.0 International License.
Cakrawala: Jurnal Litbang Kebijakan Abstracted/Indexed by:
Â
Copyright @ 2006, Badan Penelitian dan Pengembangan Provinsi Jawa Timur